Menu
Franchises

Sauber F1 Unveils Completely New Car For 2017 In Response To New Rules

Sauber has reacted to the new F1 regulations by building a car for the '17 season that "does not include a single part from last year’s model," according to Rebecca Clancy of the LONDON TIMES. The Swiss team, which is marking 25 years in the sport and is powered by Ferrari, "unveiled the blue, white and gold livery on social media this morning." The new rules have prompted Sauber to "design a new car from scratch." The Sauber C36-Ferrari features a curved front wing and lower rear wing in "the most notable changes, while both are also wider." The car itself is also wider, from 1.8m to 2m, while the tires are 25% wider (LONDON TIMES, 2/20). The BBC's Andrew Benson reported new Sauber Technical Dir Jorg Zander said that he expected "a clear improvement compared to last year." Zander, 53, joined Sauber after two years as technical chief of Audi's "successful" program in the World Endurance Championship. Zander said, "Our objective is to establish ourselves in the mid-field. In comparison to last year, we will implement our development plan for the whole season, but we have to be realistic as our reference is at a lower level than the ones of our competitors" (BBC, 2/20). AUTOSPORT's Lawrence Barretto reported Marcus Ericsson and Pascal Wehrlein will be Sauber's drivers, though Antonio Giovinazzi will fulfill "testing duties for the injured Wehrlein at the first test," which starts on Feb. 27. New investor Longbow Finance "came onboard last July to secure the team's future," while an early decision to stick with a '16 Ferrari engine for '17 helped "ensure its new car would not miss track time for the second successive year" (AUTOSPORT, 2/20).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/21/Franchises/Sauber.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/21/Franchises/Sauber.aspx

CLOSE