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SBD Global/February 17, 2017/Marketing and Sponsorship

ManU's Wayne Rooney Stars In Promo For X-Men Movie 'Logan'

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ManU "has forged ahead" with its 20th Century Fox movie partnership, "likening its all-time top scorer Wayne Rooney to Marvel’s Wolverine in a trailer promoting 'Logan,'" according to John McCarthy of THE DRUM. Following previous partnerships promoting "Deadpool," "X-Men Apocalypse" and "Independence Day 2," the club has "injected its brand into building awareness around the launch of a new movie." The spot "shows how tough the England captain is, comparing his ability to combat critics and recover from injuries" to the "easily-angered" X-Men character portrayed by Hugh Jackman. To date, the video, entitled "Heroes Become Legends," has received more than 2,200 retweets (THE DRUM, 2/16).
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