Visa Exec Marketing Dir GARY TWELVETREE is "set to leave the payment provider after three-and-a-half years to become director of marketing at Chelsea." Twelvetree will begin the new role on April 10 and "report to the board" of the club (CAMPAIGN LIVE, 2/14). ... IAIN LIDDLE, formerly of Twitter UK, "has joined BT Sport as head of social media." Liddle "will lead BT Sport's social team, running the accounts for Twitter, Facebook, YouTube, Instagram and Snapchat" (SPORT INDUSTRY, 2/14). ... FILMON ZERAI will "join the management board of German TV broadcaster ProSiebenSat.1 TV Deutschland" as chief digital officer on March 1. In his new position, the 40-year old "will be responsible for the development and optimisation of the channel brands’ digital activities." Zerai was "previously co-CEO and COO of ProSiebenSat.1’s video-on-demand service maxdome" (BROADBAND TV NEWS, 2/14).
COACHES/MANAGERS: FRANCK PASSI is replacing PATRICK COLLOT as the manager of Ligue 1 side Lille. Passi, 50, “has been without a job since he left Marseille” in December (L’ÉQUIPE, 2/14). ... Serie A side Pescara confirmed the departure of Manager MASSIMO ODDO. A board meeting Monday resulted in the "unanimous decision" to retain the coach, but Tuesday the club "had a change of heart" (FOOTBALL ITALIA, 2/14).
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