Facebook is adding live games from Mexico’s top football league "to its growing streaming sports portfolio," according to Scott Soshnick of BLOOMBERG. Through a deal with Univision Communications, the social network "will broadcast 46 Liga MX games, starting Saturday with Club America at Chivas and running through the playoffs." The commentary "will be in English and Facebook’s streams will only be allowed in the U.S." Neither party "would disclose financial terms of the agreement." Football games "have been hits with Facebook users." Last year 3.7 million people tuned in for a Wayne Rooney-sponsored charity match between Premier League teams Everton and ManU. Facebook Global Sports Partnership Head Dan Reed said, "Sports on Facebook offers significant value to broadcasters and rights holders in areas of audience growth and innovation." He added that this "slate of games will stream without advertising on Univision’s Deportes Facebook page and Facebook’s video tab, because the company is still experimenting with the right ad formats" (BLOOMBERG, 2/13).
