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Marketing and Sponsorship

Sky Bet Covers Travel Costs For Fans Attending Brighton & Hove Vs. Cardiff Match

English Football League sponsor Sky Bet "covered the cost of travel for over 1,000 fans" attending Tuesday night's clash between League Championship sides Brighton & Hove Albion and Cardiff City at the American Express Community Stadium, according to SKY SPORTS. The original fixture was due to be played on Dec. 30 but it was rescheduled for Jan. 24 "after being postponed due to heavy fog." Cardiff City fans who made the 200-mile round trip "left Brighton disappointed, but Sky Bet stepped in with an offer of free travel for the rescheduled game and over 250 Bluebirds have made the journey once again." With the new date affected by industrial action by rail workers, "thousands of Albion fans were also left in limbo, so Sky Bet sponsored 12 contingency buses across two additional park-and-ride sites in Brighton & Hove, to take fans to the Amex for the match." Sky Bet Sponsorship Manager David Tweed said, "We never like to see any fans let down after showing such a great level of commitment in getting to the game, especially on a weekday" (SKY SPORTS, 1/24).

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