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SBD Global/January 12, 2017/Marketing and Sponsorship

Neymar Stars In New Campaign For Italian Fashion Brand Police

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Neymar, South African model Nicole Meyer star in Police's new campaign.
Barcelona forward Neymar "has been announced as the continuing face of Italian fashion brand Police," according to Tom Sheen of THE SUN. He has also had "a new line of sunglasses released -- the Neymar Jr 1" -- priced at around £100 ($122.42) per pair. The 24-year-old Brazilian "was pictured for the new campaign" alongside South African model Nicole Meyer. Neymar is among the most marketable athletes in the world, with endorsement deals worth almost £19M ($23.3M) per year. He is one of the few footballers in the world "who makes more money from his sponsors" than his club. His main sponsor is Nike, but he "also has contracts with Volkswagen, Unilever, Santander, Claro, Ambev and Beats" (THE SUN, 1/11).
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