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SBD Global/January 11, 2017/Marketing and Sponsorship

Amazon Game Studios Posts Job Ad For Europe Head Of Marketing, Esports

Amazon is "advertising for a head of marketing, esports, research and community for the new European office of Amazon Game Studios, as it aims for a bigger slice" of the $100B global gaming industry, according to Simon Gwynn of CAMPAIGN LIVE. The ad does not "muddle its words" when it comes to the social and economic significance Amazon believes gaming holds, saying, "We believe the evolution that began with arcade communities, growing to the live streams and esports of today, will continue to a future where games are a global cultural touchstone that cuts across age, gender and nationality." The position is based in London. Amazon first announced it would develop video games in '14 -- the same year it acquired game streaming platform Twitch for $970M (CAMPAIGN LIVE, 1/10).
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