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Marketing and Sponsorship

Confederation Of African Football Re-Signs French Telecom Orange Through '24

Mobile network operator Orange has signed an eight-year extension of its agreement with the Confederation of African Football, "which will see them sponsor five of the organisation’s major tournaments," according to Liam Morgan of INSIDE THE GAMES. The new deal, which began in '08, will run from '17-24 and "will include events such as the Africa Cup of Nations." Orange will also sponsor the U20 Africa Cup of Nations, the Women Africa Cup of Nations, the CAF Champions League and the CAF Super Cup as part of the agreement. As well as the '17 edition of the Africa Cup of Nations, the company will also partner with the '19 event in Cameroon, the '21 tournament in Ivory Coast and the '23 tournament in Guinea. The deal encompasses the next four U20 Africa Cup of Nations events from '17-23 and the final phase of the CAF Champions League, the leading African club competition, from '17-24. It "also features the biennial Women Africa Cup of Nations" between '18-24 (INSIDE THE GAMES, 12/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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