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SBD Global/December 16, 2016/Marketing and Sponsorship

Captain Morgan, Wes Morgan Renew With Unique Sponsorship Deal

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Premier League side Leicester City captain Wes Morgan has agreed to a sponsorship deal "with rum brand and namesake Captain Morgan in a clause heavy contract which requires him to dress up as the brand’s mascot when attending any costume parties," according to Tony Connelly of THE DRUM. The Jamaican rum brand included a series of "spicy clauses" in the player's brand ambassador deal, including a requirement whereby he must buy Captain Morgan and colas for everyone over the age of 18 when entering a bar after shouting "there’s only one Captain Morgan." The deal "marks a continuation of a partnership between the two which was sparked following Leicester City's fairy tale league title win last season." To mark the occasion, Captain Morgan produced 11,000 limited edition bottles featuring Wes Morgan in a blue outfit "which sold out in 24 hours." Under terms of the agreement Morgan will help to promote and judge the "brand's recently launched #CelebrateLikeTheCaptain campaign" (THE DRUM, 12/15).
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