The FA signed a new England kit deal with Nike worth more than £400M ($507M) which will run from Aug. '18 until '30, according to the BBC. The deal "will encompass 24 England teams across the men's and women's game and could rise if performance-related targets are achieved." FA CEO Martin Glenn said that the deal would allow the non-profit organization "to invest even more in the game." Nike has supplied England for the last three years but the new deal is worth less than the £42.5M ($53.9M) a year that Germany receives. FA Group Commercial & Marketing Dir Mark Bullingham said, "With the FA striving to be a world-class organization, it's vital for us to partner with innovative global leaders such as Nike and look to the future together." The deal struck has "reportedly not grown substantially partly because of England's disappointing Euro 2016 campaign" when it lost to Iceland at the last-16 stage (BBC, 12/13). SKY SPORTS' Paul Vinnell reported the scale of Nike's backing for the FA "will mark a modest improvement on the existing deal." Nike replaced Umbro in '13, ending an association dating back to the '50s (SKY SPORTS, 12/13).
