Pirelli, Infront Sports & Media Ink Five-Year Winter Sports Championships Deal

Infront Sports & Media confirmed a long-term sponsorship agreement with Italian tire manufacturer Pirelli for the Int'l Ski Federation (FIS) Alpine World Ski Championships and the Int'l Ice Hockey Federation World Championships from '17 to '21. The winter sports agreement will see Pirelli promoted at the '17, '19 and '21 editions of the FIS Alpine Ski World Championships. The brand will benefit from exposure in camera view at key locations along the course and engagement with approximately 600 athletes on site. TV exposure is distributed across 70 countries to reach up to 1 billion viewers worldwide. Following the '17 event in St. Moritz, Switzerland, Åre, Sweden, will host the event in '19 followed by Cortina, Italy, in '21. Pirelli will benefit from a comprehensive rights package at each event. The brand will be included in all official communication and print materials, websites and digital platforms as well as have an opportunity to take advantage of a hospitality contingent (Infront).