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Marketing and Sponsorship

Marketplace Roundup: Debmarine Namibia Signs On As NFA Cup Headline Sponsor

The Namibia FA unveiled Debmarine Namibia as the new title sponsor of the NFA Cup, signaling the return of the country’s biggest football showpiece. The diamond prospecting and mining company came on board with a sponsorship of N$14.1M ($1.05M) over three years. The NFA Cup was last sponsored by Bidvest Namibia also for a period of three years and will now be known as the Debmarine Namibia Cup. The competition kicks off in February (NEW ERA, 12/8).

Handball Bundesliga side TVB 1898 Stuttgart has extended its shirt sponsorship deal with cleaning machine company Kärcher until '20. The company has been the team's title sponsor since '07 and its logo will continue to be featured on the players' chests (TVB 1898 Stuttgart).

Handball Bundesliga club SC DHfK Leipzig renewed its shirt sponsorship with the Leipziger Gruppe. The utility provider has been a partner of the club since '10 and its logo will remain on the front the team's jerseys (SC DHfK Leipzig).

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PODCASTS

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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