Menu
Leagues and Governing Bodies

Australia's National Basketball League Looking To Expand Into Asia

More games, "a longer season and teams in two Asian countries within the next two years" are on Australia's National Basketball League's agenda as league officials look to capitalize on the game’s "growing momentum," according to Russell Gould of the HERALD SUN. NBL GM Jeremey Loeliger said that the game's administration "was wary of going too big too soon with more money still going out than coming in." But he "conceded the surge in interest," from both fans and corporate partners, in just the second season of the new-look league "was validation for their initially ambitious plans." Those plans "are only getting bigger" and could include teams based in Manila and Shanghai "sooner rather than later, with more games as a result." Loeliger: "The discussions are very well advanced, and commercially and logistically I am very confident we could make it work. We need to jump through a certain number of procedural hoops to make sure we do it in a way that everyone is happy with." He added, "There is definitely going to be more basketball on the horizon, how we piece that jigsaw together is what we are working through." Loeliger said that the NBL’s preference was to "introduce the two new teams at the same time, but that could be affected by several factors including local bureaucracy" (HERALD SUN, 12/6).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/12/07/Leagues-and-Governing-Bodies/NBL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/12/07/Leagues-and-Governing-Bodies/NBL.aspx

CLOSE