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Super Rugby Side ACT Brumbies Sign Major Sponsorship Deal With Brokerage Firm Plus500

Super Rugby side ACT Brumbies will unveil a new major sponsor on Tuesday as part of a multi-million dollar deal to link with brokerage firm Plus500 for '17 and beyond, according to Chris Dutton of THE AGE. The Brumbies secured a new deal to partner with the firm, which has an annual revenue of A$371.45M ($277.66M). The online trading platform for retail investors "is the second brokerage to sign an Australian sports sponsorship in recent weeks," following the path of a deal for A-League side Western Sydney Wanderers. It comes as the Brumbies "continue their push into China" and lean on new CEO Michael Thomson's experience in the market to "have a presence in Asia." Plus500, which is based in Israel and has entities in the U.K., Cyprus and Australia, is set to replace Aquis on the front of the Brumbies' jerseys next year. It is believed the Brumbies "will boast the most lucrative sponsorship jersey in Australian Super Rugby next year" (THE AGE, 12/5). The Plus500 logo will be featured on the front of the home and away Brumbies shirts for both national and overseas matches as part of the agreement. The company will be entitled to a range of branding rights as the team will be officially named the "Plus500 Brumbies" (ACT Brumbies).

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