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Marketing and Sponsorship

Vauxhall Thanks Competition Winners With FaceTime Calls From Footballers

Vauxhall brought in int'l footballers including Jamie Vardy and Gary Cahill to "call up competition winners on FaceTime, thanking them for their support," according to Simon Gwynn of CAMPAIGN LIVE. The Vauxhall Fan Hotline featured two players from each of the home nations, with England's Cahill and Vardy joined by Hal Robson-Kanu and James Chester (Wales), Darren Fletcher and Robert Snodgrass (Scotland) and Northern Ireland's Josh Magennis and Michael McGovern. The competition was "part of Vauxhall Motors' #GetIN campaign." Launched earlier this year, the campaign began with "a nationwide hunt for the ultimate goal celebration" ahead of Euro 2016 (CAMPAIGN LIVE, 12/1).

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