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Marketing and Sponsorship

Marketplace Roundup: Huawei Activates PSG Partnership Promoting New Nova Smartphone

To accompany its new Nova smartphone, Huawei has "activated its partnership with Paris St. Germain." Instead of putting first-team players in the ad, the Chinese brand "put children in PSG jerseys" with the slogan "Petits mais Puissants" (Small but Powerful). Huawei has been a partner with PSG for two years (SPORTBUZZ BUSINESS, 12/1).

Red Bull Racing announced it has partnered with fuel and lubricant firm ExxonMobil for '17. As a team partner, official fuel partner, official lubricant partner and official motor oil partner, ExxonMobil will provide Red Bull Racing with Mobil 1 lubricants and Synergy Race Fuels. The company's Mobil 1 and Esso brands will be featured on the cars, driver overalls and helmets, as well as being displayed at the Red Bull Racing Factory in Milton Keynes and at track-side events (Red Bull Racing). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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