La Liga Signs Chainsaw Maker Stihl, Expects Nearly €70M From Sponsorships This Year

La Liga on Tuesday announced a partnership with chainsaw manufacturer Stihl that will see the brand become an official sponsor. La Liga General Dir of Sales & Marketing Adolfo Bara said, "La Liga is associating with an international leader in its sector and it is doing it in a very important week for everyone, the week of El Clásico." Bara explained that partnering with the German company is part of La Liga's int'l expansion (La Liga). The EFE reported La Liga expects to earn almost €70M ($74.5M) in sponsorships by the end of this season. This was announced at the presentation of Stihl as the league's 20th partner. Bara: "Until four years ago we had four sponsors, almost all national brands, and we were earning around €30 million per year from sponsorships. In these years we have improved the product, we are attractive for international businesses and we are going to end the season making nearly €70 million in sponsorship revenue" (EFE, 11/29).