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Marketing and Sponsorship

Rangers Sponsor Offering Free Bet For Fans That Trashed Joey Barton's Autobiography

Scottish Premiership side Rangers' sponsor 32Red have "stuck the boot into Joey Barton," according to Jack Wilson of the London DAILY STAR. The company is "offering the first 100 fans who can prove they have binned his autobiography 'No Nonesense' a free" £10 ($12.50) bet for Rangers' next home game against Dundee. Some "furious supporters believe Barton used joining the club as leverage to sell as many copies of his book as possible." 32Red spokesperson Gerry Murray said, “#BartonBinned is our way of proving that whilst Mr. Barton is happy to use the fans of this magnificent club to sell more copies of his book, we are committed to making them, along with all our customers feel like the big deal. Whilst we can’t expect to make a significant dent in Barton’s bulging pockets, we will at least be doing our bit to help Rangers fans get some revenge whilst making a bit of cash of their own" (DAILY STAR, 11/11).

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