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Marketing and Sponsorship

Rory McIlroy Says No Timeline On Finding New Golf Equipment Provider After Nike's Exit

Golfer Rory McIlroy said that he does not “have a timeline” on when he will make a full equipment change after Nike Golf exited the business this summer. McIlroy tested a TaylorMade driver, 3-wood and 5-wood at last week’s WGC-HSBC Champions in Shanghai. Appearing on the “No Laying Up Podcast,” McIlroy said that Nike’s exit has given him the “freedom to try other things that are on the market that I haven’t been able to try.” McIlroy added that finding a new ball “will be the big thing because it’s the only piece of equipment you use for every single shot.” He added, “The thing now is, I know the Nike golf ball I’m playing with works with my irons, my wedges and the new woods I’ve put into the bag. ... I can still play the Nike balls for the foreseeable future, but there is going to come a day where I need to change just because they’re not making them anymore.” He said wedges and irons are “pretty much the last priority because I feel the manufacturers make irons and wedges that are so similar nowadays.” McIlroy: "If I can find a golf ball I’m comfortable with, that would be a good place to start 2017" (“No Laying Up Podcast,” 11/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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