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Marketing and Sponsorship

Marketplace Roundup: ManU Announces Five-Year Global Deal With Mattress Brand Mlily

ManU announced a five-year global partnership with Mlily, the club's first official mattress and pillow partner. Mlily will work with staff at the Aon Training Complex, where Mlily mattresses will also be used in the complex’s existing sleeping pods (ManU).

EPL side Leicester City announced Fischer Future Heat UK will remain an official partner for a second season. Fischer's HQ is located just two miles from King Power Stadium at Frog Island. Fischer’s presence will be clearly visible inside King Power Stadium through its LED advertising campaign and will be present at games in the club’s Premier Lounge Hospitality suites (Leicester City).

Rugby player Dylan Hartley, who plays for the Northampton Saints and England, was named a new brand ambassador for Mitsubishi Motors in the U.K. Hartley joins England Rugby head coach Eddie Jones as an ambassador for the brand. The partnership comes after Mitsubishi Motors in the U.K. was unveiled as England Rugby’s official performance partner in September (Mitsubishi).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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