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Gaelic Athletic Association Set To Ink $60M Broadcast Extension With Sky Sports, RTÉ

The Gaelic Athletic Association looks "set to enter an agreement on its principal broadcast rights with RTÉ and Sky Sports for a further five years" in a deal worth an estimated €55M ($60M), according to Colm Keys of the Irish INDEPENDENT. Negotiations are "close to a conclusion which will see the broadcast rights for championship hurling and football games carved up between the same partners" until the '21 championship. TV3 and eir Sport, formerly Setanta Sports, "are not thought to be part of the championship package, though eir Sport looks set to continue broadcasting Saturday night league matches." The extension of a new deal to five years "will represent a new departure for the GAA, which has sold off its broadcast rights in three-year deals in the recent past." It is expected that Sky Sports will "again have a similar 14-match exclusive package that will focus on Saturday evening coverage" but will also be able to show All-Ireland semifinals and finals simultaneously with RTÉ on Sunday afternoons. RTÉ had exclusive coverage for 25 games and that is "not expected to change" (INDEPENDENT, 10/26).

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