Menu
Media

ESPN Announces Partnership With Kwesé To Bring Content To Africa

ESPN “unveiled a partnership with Kwesé, the sports network arm of African telecom and pay-TV operator Econet, that will bring content” from ESPN to the region, according to Georg Szalai of the HOLLYWOOD REPORTER. Financial details were not disclosed. ESPN “has been looking to boost its international profile via deals with strong regional or local partners.” Among them are “deals with Sony in India, Tencent in China and BT Sport in the U.K.” In Africa, ESPN “previously had an ESPN and ESPN Classic channel, but they were closed” in ‘13. The new deal “takes effect” in early ‘17 with “the launch of an ESPN channel in 19 countries, which will be exclusive to Kwesé.” ESPN will also “produce daily SportsCenter updates for Africa, bringing the sports news and highlights brand to the channel.” By mid-‘17, ESPN and Kwesé will together “launch an African edition of the ESPN web site and mobile app.” The new KweseESPN.com, and its accompanying app, will “combine ESPN’s coverage of global sports with local African sports coverage from Kwesé” (HOLLYWOOD REPORTER, 10/25).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/26/Media/ESPN-Kwese.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/26/Media/ESPN-Kwese.aspx

CLOSE