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Marketing and Sponsorship

NBA Names Müller Official Partner Of Global Games London 2017

The NBA and Müller announced an expanded partnership that sees Müller become an official marketing partner of NBA Global Games London 2017 featuring the Denver Nuggets versus the Indiana Pacers at The O2 on Jan. 12. As part of the new partnership, Müller is launching two separate on-pack promotions in the U.K. and Ireland that will see the NBA partnership promoted on millions of packs of Müller Rice in the run-up to the game in January. As part of the promotional campaign, consumers can redeem codes to claim their own NBA-branded mini hoop and basketball. Additionally, Müller will run an NBA-themed media campaign across multiple channels, including a significant TV campaign (NBA).

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