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NBA, New Era Announce Expanded Global Licensing Partnership

New Era and the NBA announced an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, WNBA and NBA Development League. New Era will exclusively produce caps for marquee NBA events, including the NBA Draft, Conference Finals and NBA Finals, with products like the NBA Draft Cap and Official Locker Room Championship Cap. The multi-year deal comes as the NBA celebrates its 20-year relationship with New Era, and will include marketing and retail activations within league and team platforms. As part of the expanded partnership, New Era launched the 59FIFTY fitted headwear collection for the start of the '16-17 season, and will unveil lifestyle-inspired products during NBA All-Star 2017 in New Orleans. Additionally, New Era will produce all headwear silhouettes with current team marks, including the 9FIFTY Snapback, internationally (NBA).

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