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Marketing and Sponsorship

German Delivery Service Lieferando.de Expands Football Sponsorship Deals

German online food delivery service Lieferando.de has expanded its football sponsorship and signed deals with nine Bundesliga and 2nd Bundesliga clubs. The sponsorship package, which was brokered by Lagardère Sports, will provide Lieferando.de with ad space on LED signage at all clubs. In the top division, the company extended its deal with Eintracht Frankfurt, Hertha Berlin and Hamburg SV. It also added Bayern Leverkusen as a new partner. In the second tier, Lieferando.de renewed with FC Nuremberg and Hannover 96. The company also will have a new presence at home games of Dynamo Dresden, Eintracht Braunschweig and VfB Stuttgart (Lagardère Sports).

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