Menu
Marketing and Sponsorship

Tour De France Signs Three-Year Partnership With U.S.-Based Century 21

U.S.-based real estate firm Century 21 “has signed a three-year partnership with the Tour de France,” according to JOURNAL DE L’AGENCE. It is the first time Tour organizer Amaury Sport Organisation has “chosen a real estate company as an official partner of the Tour de France.” With the partnership, Century 21 will give a Tour de France viewer the “chance to win a house” at the conclusion of the event. Century 21 will also give clients the opportunity to “compete for the chance to ride in guest-cars to watch the Tour.” Tour de France Dir Christian Prudhomme said, “With the Century 21 brand, we find the values that we hold dear: the same strength of commitment, an almost emotional connection to the people and the same enthusiasm to push forward and excel” (JOURNAL DE L’AGENCE, 10/21).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/24/Marketing-and-Sponsorship/Century-21-Tour-de-France.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/24/Marketing-and-Sponsorship/Century-21-Tour-de-France.aspx

CLOSE