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Marketing and Sponsorship

Marketplace Roundup: Man City Announces Dsquared2 As Official Fashion Partner

Man City announced that fashion brand Dsquared2 has joined as the club's exclusive official fashion partner. The multi-year partnership will see Dsquared2, known for its tailoring and denim, dress Man City players in their pre-match uniforms when they travel for Champions League games (Dsquared2). 

Liverpool Manager Jürgen Klopp has been announced as an ambassador for club kit manufacturer New Balance Football. The deal was announced on Wednesday (THIS IS ANFIELD, 10/19).

Second Bundesliga side VfL Bochum signed a deal with online betting provider btty Sportwetten for the '16-17 season. As part of the deal, btty will receive ad presence on two boards in camera view (VfL Bochum).

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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