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Marketing and Sponsorship

Marketplace Roundup: Int'l Cycling Union Extends Deal With Tissot Through '20

The Int'l Cycling Union (UCI) and Swiss watchmaker Tissot have extended their partnership for a further four years until '20. The agreement, which started in '95, ensures that their long-term partnership will last for at least a quarter of a century. The latest deal sees Tissot become the first "World Cycling Partner" in the history of the UCI. In addition, Tissot remains the official timekeeper of the UCI for the totality of it events and disciplines (UCI).

Bundesliga side FC Cologne secured Eisenbach Safes as a new fifth-level partner. The agreement "will run for a single season, and the company, which manufactures gun cabinets and safety deposit boxes, will receive TV-visible branding by corner flags during home games." Eisenbach Safes Dir of Marketing & Sales Karsten Gottschall "has claimed the deal is the beginning of a long-term partnership" (SOCCEREX, 10/17).

Japan Airlines will be the title sponsor of a new PGA Tour event near Tokyo. The Japan Airlines Championship, the first PGA Tour-sanctioned event to be held in Japan, will be played at the Narita Golf Club in Narita, Chiba Prefecture, Japan, the week of Sept. 4-10. The Japan Airlines Championship will feature a $2.5M purse and a field of 68 professionals (PGA Tour).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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