Menu
Finance

Australian Rugby Union In Talks With ACT Brumbies For Financial Partnership

The Australian Rugby Union is negotiating with the ACT Brumbies to enter into a financial partnership with the Super Rugby franchise, "stopping short of a takeover," according to Bret Harris of THE AUSTRALIAN. The national governing body formed an "alliance" with the ­financially struggling Western Force earlier this year, buying the club’s intellectual property rights for A$800,000 ($610,200). The same offer has been put to Australia’s four other Super Rugby franchises -- the Brumbies, NSW Waratahs, Queensland Reds and Melbourne Rebels -- which are "all experiencing financial challenges to varying degrees." ARU CEO Bill Pulver said that the Brumbies were "yet to take up the offer of an alliance, but they were in deep discussions." Pulver said, "There is some pretty detailed dialogue going on." Unlike the Force, it is understood the Brumbies, or more specifically the ACT Rugby Union, are "unwilling to sell their intellectual property rights to the ARU, which would effectively result in a takeover." Pulver: "Not that we wouldn't, but that's not the sort of conversation we are having." Pulver said that "he would continue to talk to the Waratahs, Reds and Rebels about forming an alliance with the ARU." He said, "I’m talking to every Super Rugby club. The Western Force alliance is a good example. We managed to take a fair bit of cost out of the enterprise. Stuff that really didn’t add value to their enterprise" (THE AUSTRALIAN, 10/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/17/Finance/ARU-Brumbies-Partnership.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/10/17/Finance/ARU-Brumbies-Partnership.aspx

CLOSE