Olympique Lyonnais Women Featured In Ad For Shirt Sponsor April Group

French insurance broker April Group, an Olympique Lyonnais women’s team partner since ’11 and current shirt sponsor, “has released an ad featuring the OL women,” according to Manon Barbay of SPORTS MARKETING. April is putting the players at the front of its new digital campaign, “with the goal of developing the notoriety of its brand.” Wendy Renard, Sarah Bouhaddi, Jessica Houara-D’Hommeaux, Dzsenifer Marozsan and Ada Stolsmo-Hegerberg are “put in the shoes of women representing various insurances” provided by the company: vehicle, health, housing and others. It is the first time for these players “to be featured in an ad spot.” The spot will be broadcast on April and OL digital platforms, and shown at the Parc OL (SPORTS MARKETING, 10/12).