German sportswear company Puma on Thursday posted a video of Scuderia Ferrari driver Kimi Räikkönen in a sauna on social media. The Finnish F1 world champion is seen relaxing in his Puma racing suit in the steamy environment. Puma strategically launched the video ahead of this weekend's Malaysian F1 Grand Prix. The race at the Sepang Int'l Circuit is considered the hottest on the F1 calendar, with drivers comparing the heat in their cars to sitting in a sauna. The video, which was released across Puma Motorsport's social media channels, shows "the Iceman" preparing for Sunday's expected hot conditions. The video is supposed to showcase Puma's "expertly engineered" racing suit that "regulates body temperature." The video was created by Salzburg-based digital agency Loop and filmed in a sauna in Switzerland, a Puma spokesperson told SBD Global. Räikkönen is one of six drivers on the grid racing in Puma gear. The company is an official supplier of Ferrari, Mercedes and Red Bull. Puma did not disclose any information regarding the production costs for the 38-second video.
