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Marketing and Sponsorship

Marketplace Roundup: South African Cricket Club Cape Cobras Partners With BuildNat

South African construction company BuildNat confirmed its association with South African cricket side Cape Cobras. BuildNat will be the team's headline sponsor in all three domestic formats for the next two years (Cape Cobras).

Serie A side Udinese named manufacturer Vortice as a new co-sponsor of its matchday shirts, alongside existing partner Dacia. The Vortice logo "will sit beneath" Dacia's, and the company will receive branding at the Udine-based club’s Stadio Friuli home ground (SOCCEREX, 9/23).

Euroleague Basketball announced that Odeabank has become its new regional partner in Turkey. Odeabank is a subsidiary of Lebanon-based Bank Audi (Euroleague).

Basketball Bundesliga (BBL) side Bayern Munich agreed to a new sponsorship deal with Munich Airport until '19. The airport will activate its partnership during home games at the Audi Dome and support the club's SAG program, which provides physical education classes at 34 Munich-based elementary schools (Bayern Munich).

Second Bundesliga club FC St. Pauli and shirt sponsor congstar have agreed to extend their partnership for another two years until the end of the '18-19 season. The telecom, a subsidiary of Deutsche Telekom, has been the club's shirt sponsor for the past two years. In addition to the shirt sponsorship, congstar will receive sideline signage and support the club's charity project Kiezhelden (FC St. Pauli).

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