The NBA and sports broadcaster LeSports Hong Kong announced a multi-year partnership to provide the most expansive NBA coverage ever in Hong Kong and Macau. The new deal is the largest ever for the NBA in Hong Kong and Macau and will include NBA content across smart-TV, over-the-top set-top boxes and mobile devices effective Oct. 1. As the official media partner of the NBA in Hong Kong and Macau, LeSports HK will provide fans with access to more live games than ever before, including more than 400 games each year. Coverage will include regular-season and playoff games, NBA All-Star, NBA Conference Finals, NBA Finals, NBA Draft and original NBA programming including NBA Inside Stuff, Inside the NBA, Hardwood Classic games and more. LeSports HK will carry the league's 24/7 dedicated channel, NBA TV, on its platform (LeSports).
COLD SHOULDER: The Specsavers County Championship is "building to a gripping climax," so it is a "pity that cricket's most powerful broadcaster does not plan to show it." Sky Sports has "frequently shown two championship games," but this year the broadcaster scheduled only one early season match and has not changed that arrangement, despite next week’s meeting between Middlesex and Yorkshire at Lord’s "emerging as a potential title decider." No final decision "has been taken" (LONDON TIMES, 9/14).
NETFLIX DEAL: Liberty Global has signed an agreement with Netflix that "integrates the app into devices in more than 30 countries." The new multi-year partnership follows the U.K. launch of Netflix on Virgin Media in '13. Netflix will "first roll out on the Horizon set-top-box on the Ziggo network in the Netherlands." The app will only be available on Horizon devices, and "will be rolled out during the next few months across Liberty Global’s footprint in Europe, Latin America and the Caribbean" (BROADBAND TV NEWS, 9/14).
