Menu
Media

Esports Attracting More Online Viewers Than Traditional Sports In Sweden

Streamed esports is "becoming increasingly popular in Sweden," where daily online viewing of esports was -- "for the first time ever -- larger than that of traditional sports during this year's second quarter," according to Robert Briel of BROADBAND TV NEWS. There is "no doubt that consumer interest in esports is growing rapidly." The global esports audience was estimated to be close to 230 million in '15, according to analysis company Newzoo. The same source calculated global esports revenue at $325M last year. Just like in traditional sports, "revenues are mainly derived from rights, events, and advertisement." In Sweden, MTG in particular has targeted the esports market over the last years, "hoping to capitalize on the increasing demand." Mediavision notes that viewing of esports "is on the rise also in Sweden." For this year’s second quarter, the share of daily online viewers that watched esports or gaming grew to 12%, "corresponding to five percent of the entire population." The interest for esports is "largest among the young." In the group 15-34-year-olds, one in five of daily online TV viewers watched esports, "twice as many as those who watch traditional sports on the web" (BROADBAND TV NEWS, 9/7).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/09/Media/Esports-Online-Views.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/09/09/Media/Esports-Online-Views.aspx

CLOSE