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Marketing and Sponsorship

RAM Parts Ways With Cricket South Africa As Domestic T20 Sponsor

Cricket South Africa and RAM Hand to Hand Couriers, the title sponsor of the national Twenty20 championship, "have decided to part ways after their four-year association," according to CRICBUZZ. CSA CEO Haroon Lorgat said, "With a new domestic T20 League within our sights, regrettably we were not able to agree on the option to extend our current relationship." Having started in '10, the tournament "did change the face of T20 cricket within the country, but soon enough became another web for match fixers." When Ghulam Bodi was charged on several counts of breaching the anti-corruption code and handed a 20-year ban in December, RAM Exec Dir Alan da Costa said, "No one ever wants their brand associated with any dishonest activities and we are seriously considering the outcome of the matter before renewing our sponsorship." However, CSA and RAM "are still in negotiation to extend their partnership in other forms" (CRICBUZZ, 9/3).

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