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CSM Sport & Entertainment Strikes Deal To Become USA Rugby's Exclusive Sales Agent

London-based agency CSM Sport & Entertainment has deepened its position in the rugby world by striking a deal with USA Rugby to become its exclusive sales agent. CSM has strong ties in the sport, working with World Rugby and the HSBC World Sevens Series, as well as representing int'l rugby players, including many of the New Zealand All Blacks. The new deal with USA Rugby makes CSM a minority shareholder in the property's for-profit commercial business, Rugby Int'l Marketing. CSM's chief goal is to broaden the fan and sponsorship appeal of rugby in the U.S. CSM Group Managing Dir Sophie Goldschmidt, a key figure in the deal, formerly served as the Rugby Football Union chief commercial & marketing officer. "Rugby in North America has never been stronger," Goldschmidt said. "The success of USA Rugby in recent years is evidence of the sport's evolution in this important market. By investing in and becoming the exclusive commercial agent of RIM, we believe we can help further accelerate the growth of rugby in the U.S. Both commercially and strategically, this investment makes sense for both CSM and RIM as together we are looking to maximize the commercial success of USA Rugby." CSM will use its global expertise in the game to support RIM's N.Y.-based sales group and build its sponsor roster. "Their relationships and expertise will be invaluable as we look to grow our sponsorship portfolio and raise the visibility of the sport in the United States," said RIM Chair Chad Keck. RIM already has a media presence with The Rugby Channel, a video platform that shows live and on-demand rugby content.

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