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Coca-Cola Becomes Official Sponsor Of Saudi Arabian Football Federation

Coca-Cola was named "the official sponsor of the Saudi Arabian Football Federation," according to Mark Meltzer of the ATLANTA BUSINESS CHRONICLE. Coke said that the agreement includes "full support to the Saudi National football Team," and the three main events happening there during the year: the Saudi King’s Cup, the Crown Prince Cup and Super Cup. Coca-Cola will back the squad as it aims to qualify for all upcoming int'l and regional tournaments. This includes the 2018 World Cup in Russia, where the Saudi national team "hopes to compete for the fifth time." Coca-Cola said it will "show its support of the team through on and off field signage and branding." Throughout this partnership, Coca-Cola will make use of various platforms and channels. These outlets will also share "real human stories of Saudi’s pride and passion for the sport" (ATLANTA BUSINESS CHRONICLE, 8/30).

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