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Fox Sports Considers Plan To Simulcast Channel Nine's Int'l Cricket Coverage

Fox Sports "is shaping up as a major player in the next round of cricket broadcast rights, indicating it would be prepared to simulcast matches in conjunction with Channel Nine or even have its own commentary team," according to Jon Pierik of the THE AGE. Fox realizes "it needs a major summer sport to retain subscribers, and cricket remains the key sport, despite the pay television network investing heavily in the A-League." It "is set to aggressively bid for domestic international rights and also for a slice of the Big Bash League, which it broadcast fully before Channel Ten won the rights in 2013." Nine "is also set to bid for the BBL, which has been a ratings success for Ten despite the network's financial troubles." Ten "will be desperate to retain the BBL rights," which some analysts say could treble in value from A$20M ($15M) annually, as the competition also allows it to promote its new season shows. The current deal "does not expire until 2018, but discussions are set to intensify later this year or early next year." Fox "has also been sounded out about a dedicated 24-7 cricket channel." But the network "has maintained it needs domestic content, and not just the rights to overseas tours it currently enjoys, to launch such a channel" (THE AGE, 8/29).

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