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Marketing and Sponsorship

Marketplace Roundup: Exsel Group Named Official Mobile Partner Of Scottish FA

Glasgow-based telecom Exsel Group is now the official mobile partner of the Scottish FA. The sponsorship deal sees the company partner with the governing body of football in Scotland for the '16-17 season (Scottish FA). 

MP QUESTIONS DEAL: EPL side Sunderland has been criticized for agreeing to a sponsorship deal with "payday" lender Satsuma Loans. Washington and Sunderland West MP Sharon Hodgson has written Sunderland CEO Martin Bain, "asking what the rationale behind the deal was, claiming it sets a bad example to the people of Wearside" (CHRONICLE LIVE, 8/26).

GOLD COAST GAMES: Gold Coast 2018 Commonwealth Games Corp. announced the appointment of MediaCom Brisbane as the official media agency of the Gold Coast 2018 Commonwealth Games. MediaCom's appointment will see The Content & Connections Agency deliver strategic campaigns that will drive spectator participation and heighten public awareness of both the Games and the athletes who will be competing (GC2018).

NAPOLI CAR DEAL: Car brand Opel "has been unveiled as a new partner" of Serie A side Napoli. The company, which already holds the naming rights to Bundesliga side Mainz’s home ground, "will advertise its Naples-based official retailers at Napoli’s Stadio San Paolo." No financial details "were released, and the length of the contract remains unknown" (SOCCEREX, 8/26).

MARKETING BRIEFS ...
Italian multi-national employment agency Gi Group is now the official HR partner for F1 team Scuderia Toro Rosso. Gi Group will develop selection and recruitment processes for qualified personnel and also take on the management of several programs already initiated by the team over the past few years (Toro Rosso). 

The Board of Control for Cricket in India awarded the title sponsorship for the two T20 int'l matches between India and West Indies that were played in Florida on Saturday and Sunday "to mobile payments and e-commerce platform Paytm" (ECONOMIC TIMES, 8/25).

Mueller Sports Medicine was announced as official team supplier of Leicester City. Mueller Sports Medicine is a family-owned and operated int'l sports medicine company offering a line of patented braces, supports, tapes and taping supplies (Mueller Sports Medicine). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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