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Jarryd Hayne's First Game With NRL Titans Boosts Club's Crowd Numbers

What is Jarryd Hayne "really worth" to the National Rugby League Gold Coast Titans, asks NEWS.com.au. Is "it just a bone-crunching tackle on Bodene Thompson and a couple of pieces for the highlights reels?" As it turns out, that is "not even the beginning." One look at Hayne's first game at the Titans -- with or without the "red button" -- told you the fans want to see him. In the hours after Hayne's signing, ticket sales for the Titans' game against the Warriors boomed by A$40,000 ($30,500) -- and it did not stop there. Never before in the history of the NRL "has the reintroduction of one player to the game created such an increase in crowd numbers." The Titans more than doubled their "average home game attendance this season." Based on average ticket prices it also gifts the club at least an extra A$200,000 ($152,400) "before outgoings are taken into account." It does not "end with ticket sales." Gold Coast Marketing Manager Adam Spackman said, "An extra 10,000-15,000 people coming through the gates obviously results in ticket sales and merchandise sales and food and beverage and all those sorts of things. But it's also exposure for our brand, so the whole value of our match day just goes up, which is great." It is "not just at the grounds that Hayne is a big crowd-puller." The 299,000 viewers who tuned into Hayne's opening game on Fox Sports "made it the network's most-watched 2pm NRL game ever." Spackman: "It's great for our sponsorship and from a broadcast perspective as well. If there's interest in the club from the general public, that will do us no harm in getting favorable time-slots." Viewership "is just one reason" why the Titans can be sure they will receive more than just the two matches they played on free-to-air TV this year in '17 -- and that comes with an average of 800,000 extra viewers (NEWS.com.au, 8/25).

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