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Marketing and Sponsorship

Marketplace Roundup: Petr Cech Signs Endorsement Deal With Puma

Arsenal goalkeeper Petr Cech "signed an endorsement deal with Puma, bringing his nine-year association with adidas to an end." The former Czech Republic keeper, who announced his int'l retirement in July, "will become the lead Puma goalkeeper in the Premier League" (SPORT INDUSTRY, 8/24).

Following a three-season partnership, French Division 1 handball side Tremblay has renewed its deal with kit supplier Hummel. The two have agreed on a four-season extension for Hummel to be the kit supplier of the club’s professional and amateur teams (Tremblay).

The German Football League (DFL) and Bundesliga Foundation are renewing their partnership with German Sports Aid Foundation until '19 and additionally strengthening their long-standing collaboration (Bundesliga).

Northern Irish hockey club Belfast Giants secured its biggest re-signing of the season as ferry company Stena Line announced that it will remain the ice hockey team’s title sponsor in '16-17, for the sixth successive year (Belfast Giants).

Bundesliga side Hamburg SV "has agreed to a new partnership: with chips brand Pringles." The deal "will initially run for three years." As part of the agreement, Pringles "will issue Hamburg SV cans, which will be available at games." In addition, Pringles "will receive digital ad presence." Pringles also secured licenses to four other German football clubs: Borussia Dortmund, Werder Bremen, Schalke and 2nd Bundesliga club VfB Stuttgart (SPONSORs, 8/24).

Second Bundesliga club 1860 Munich renewed its partnership with sports betting provider Tiplix. The club did not release financial terms of the one-year extension (1860 Munich).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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