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Team GB Athletes Shower Longtime Sponsor British Airways With Praise

Team GB "may have brought back dozens of medals from Rio," but as it touched down at Heathrow airport it was team sponsor British Airways that "seemed to have struck gold -- thanks to a string of gushing endorsements" from the U.K.'s Olympians, according to Nadia Khomami of the London GUARDIAN. The airline, a longstanding sponsor of Team GB, was "repeatedly mentioned in athletes' social media postings" as it returned the Olympians to the U.K. in a Boeing 747 repainted with a golden nose and renamed "victoRIOus." Swimmer Adam Peaty, who won the men’s 100m breaststroke, tweeted, "Touch down! Back in the greatest country in the world #Greattobeback @British_Airways." The 320 athletes and support staff on the flight "were treated to 77 bottles of champagne and a three-course meal, with some of the winners sitting in first class." Video footage filmed onboard "shows athletes singing the national anthem before takeoff." The Olympic-themed film Chariots of Fire was shown on the flight (GUARDIAN, 8/23).

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