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Half Of Most-Shared Olympics Ads Of All Time Are From Rio 2016

Half of the top 10 most shared Olympic ads of all time "come from the Rio Games, with ads from Channel 4, Under Armour, Nike and P&G making the all-time chart," according to PR WEEK. Channel 4’s "We’re the superhumans" is the "most shared ad of the Rio Olympics." The ad promoting the TV channel’s coverage of the upcoming Paralympic Games "took gold after being shared more than 1.46 million times across social media," almost 1 million more than its closest competitor, Under Armour’s "Rule yourself," featuring swimmer Michael Phelps. However, it "was not enough to make the ad the most shared of all time, held by P&G’s 2012 ad 'Best job,' which currently leads the way with more than 2.44 million shares." Michael Phelps’ Olympic ad’s 473,635 shares "were enough to earn Under Armour silver in Rio." The latest installment from P&G’s highly-successful "Thank you, mom" campaign "took bronze in Rio" (PR WEEK, 8/23). 
  Top 10 most shared ads of Rio 2016
1. Channel 4
"We're the superhumans" -- Rio Paralympics 2016 trailer  1,465,776 shares
2. Under Armour
"Rule yourself" -- Michael Phelps 473,635 shares
3. P&G
"Thank you, mom -- strong" -- Rio 2016 Olympic Games 200,913 shares
4. Under Armour
"Rule yourself" -- USA Women's gymnastics 193,242 shares
5. Nike "Unlimited youth" 187,384 shares
6. United "Team USA commercial: 'One journey. Two teams.'" 184,962 shares
7. Nike
"Unlimited you" 154,693 shares
8.  Gatorade "The boy who learned to fly" -- Usain Bolt 128,254 shares
9. BBC Sport
"Rio 2016 Olympic Games: trailer" 107,570 shares
10.  Nike "Unlimited together" 87,300 shares
Source: PR WEEK

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