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Sky Launching New Channel Sky Sports Mix To Broadcast Wide Variety Of Live Coverage

Sky Sports Mix will bring live sport to millions more Sky TV customers when the channel launches on Wednesday and carries sports not previously covered on TV. Sky Sports Mix will show a variety of different sports to a whole new audience with an average of five hours of live action each day across the first month -- and 16 different sports covered in that time. Cricket will be the first live sport on Sky Sports Mix and the new channel will be found at 407, next to Sky Sports News HQ. England cricket faces Pakistan in the first one-day int'l at the Ageas Bowl. Across the first month, Sky Sports Mix will bring live sport every day, with nine different sports shown live including cricket, rugby union, rugby league, golf and football. A further seven sports will be shown non-live showing the commitment to provide an introduction to sport for millions of Sky customers at no extra cost (Sky Sports). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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