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Marketing and Sponsorship

Marketplace Roundup: La Liga Signs Spanish Tourism Group Globalia As Official Sponsor

Spanish tourism group Globalia has become an official La Liga sponsor. The group's airline, Air Europa, and travel agent, Halcon Viajes, will act as official sponsors of La Liga and its second division via several media channels. The sponsorship deal, under which Globalia has exclusive access to Spain's domestic airline and travel agent markets, is for the '16-17 season and kicks off on Aug. 19 (La Liga). 

MAN CITY BETS: Online sportsbook Tempobet has signed a deal to become an official betting partner of Man City "in the Asia-Pacific region." The agreement "confers official regional betting partner on the brand." It will allow the use of the club's crest on Tempobet's website and give it "access to a number of players for a forthcoming television commercial and photoshoot" (MANCHESTER EVENING NEWS, 8/12). 

EVERTON GAMING: Everton signed an agreement with Sega and Sports Interactive for Football Manager to become the club's latest partner. Football Manager branding will feature on key assets such as LED boards and interview backdrops at Goodison Park and Finch Farm. Football Manager will also collaborate with the club on creating exclusive Everton content (Everton). 

MARKETPLACE BRIEFS ...
Leicester City
 announced global sport betting company 12BET as an official betting partner for the '16-17 season (Leicester City). 

Bundesliga club SV Darmstadt signed a new sponsorship deal with health insurance provider Barmer GEK. The company will become the club's official health partner. As a fourth-tier partner, Barmer GEK will receive logo presence on LED boards. The length and financial terms of the deal were not revealed (SV Darmstadt).

Second Bundesliga club FC St. Pauli renewed its contract with media partner Alsterradio. The private radio station will continue its partnership with the club for two years until the end of the '17-18 season. Alsterradio has been St. Pauli's media partner since '06 (St. Pauli).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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