Menu
Marketing and Sponsorship

Paris St. Germain Sponsors Taking Advantage Of American Tour To Create Content

For its “Paris Loves US” American tour, Paris St. Germain has been “playing the sponsors game,” according to Alexandre Bailleul of SPORTBUZZ BUSINESS. Budweiser, EA Sports and tire brand Achilles are profiting from the players being in the U.S. by “producing content and using the opportunity to activate marketing campaigns.” With its new three-year deal signed with Budweiser, four PSG players were invited onto a boat in L.A. to “sell the American dream.” Achilles also enlisted PSG players to “help film a video with 2013 Drifting World Champion Michael Essa.” EA Sports invited David Luiz and Layvin Kurzawa to the YouTube Space in L.A. to “test the new FIFA 17 video game.” Outside of its sponsors’ activations, the club used its American tour to “unveil its new away jersey and lifestyle brand” (SPORTBUZZ BUSINESS, 8/1).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/08/02/Marketing-and-Sponsorship/PSG-US-Sponsor-Tour.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/08/02/Marketing-and-Sponsorship/PSG-US-Sponsor-Tour.aspx

CLOSE