Menu
Media

BT Sport Renews Exclusive UFC Broadcast Rights Deal

BT Sport will now televise and stream every live UFC event across the globe after extending its broadcast rights partnership with the company. The renewed deal sees BT Sport retain exclusive live rights within the U.K. and Republic of Ireland, while enhancing its content portfolio by offering coverage of all U.S. numbered pay-per-view events and all EMEA events. In total, BT Sport is now set to show over 150 hours of live UFC action per year. During the partnership between BT Sport and UFC, which began in '13, MMA has seen a marked increase in popularity in the U.K. and the Republic of Ireland (BT Sport). In London, James Edwards wrote the deal "comes after a bidding process believed to have taken place between both Sky Sports and BT." With BT's current deal only lasting for another four days, "it seems the bidding went down to the wire but after a long negotiation process, the full UFC package will stay on BT Sport." The announcement "comes ahead of the highly anticipated rematch between Conor McGregor and Nate Diaz at UFC 202 in Las Vegas." UFC GM & VP of Europe, Middle East and Asia James Elliott "was the man who fronted the deal on the UFC side" (DAILY MIRROR, 7/27).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/28/Media/BT-Sport-UFC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/28/Media/BT-Sport-UFC.aspx

CLOSE