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Marketing and Sponsorship

Marketplace Roundup: BBL Club Rasta Vechta Renews With Car Dealership Autohaus Anders

Basketball Bundesliga (BBL) club Rasta Vechta renewed its partnership with car dealership Autohaus Anders. The dealership signed a new two-year dealw with the club (Rasta Vechta).

Second Bundesliga club Karlsruher SC "reached a new deal" with local hospital Klinik am Stadtgarten "to become the naming-rights partner of its VIP area." The new Klinik am Stadtgarten Lounge "will be one of three VIP areas" at the club's stadium. The deal, which was brokered by Lagardère Sports, has an estimated value of €70,000 ($77,000) annually (SPONSORs, 7/25).

Hamburger Weg, the social charity of Bundesliga side Hamburg SV, has found its seventh partner with trade company Reyher. The deal was brokered by Lagardère Sports. Neither the length nor financial terms of the deal were revealed (Lagardère Sports).

Re-fuel backed by DigiPower has hired pro freesurfer Anthony Walsh as an ambassador and content creator for the company in '16 (re-fuel).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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