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Marketing and Sponsorship

Nike Uses 'Cute Babies' In New 'Unlimited Future' Ad By Wieden + Kennedy

The marketing side of sports "is banking hard on origin stories of late," according to Angela Natividad of AD WEEK. Obviously, "cute babies help too." Nike's "Unlimited Future," by Wieden + Kennedy, "opens on a nursery full of future sports stars," including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi and Mo Farah. The babies "gurgle to the faint music of Chopin's Berceuse, Op. 57, playing from a plastic radio." Then the door "swings open." Brusquely. A man in a suit and leather shoes "stops the jam, and the crowd goes silent." It's actor Bobby Cannavale. Before kicking off the motivational speech that "will shape these tiny future-athlete brains in ways that would make Freud fist-pump," he said, "Listen up, babies!" Cannavale "pulls no punches," beginning with the one fact that precedes all others, "Life's not fair" (AD WEEK, 7/26).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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