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Marketing and Sponsorship

A-League Side Adelaide United Partners With Independent Grocers Of Australia

Independent Grocers of Australia signed a three-year exclusive deal to become the premier partner of defending A-League champion Adelaide United. The partnership will see IGA become the club's front of shirt sponsor for the '16-17 season, naming sponsor of IGA Regional Challenge, and IGA Family Park, as well as participate in the AUFC Community Program and supporting the Adelaide United Football Schools. IGA will have its brand up in lights and on the ground at Coopers Stadium for each of Adelaide's home matches with integrated signage. IGA will become involved during matchdays with activations and competitions at Coopers Stadium with fans (Adelaide United). THE ADVERTISER's Val Migliaccio wrote the club will make its first official appearance of the new season "in a cup clash against Redlands United in Brisbane next week." The deal will see Adelaide shirts "available at IGA outlets, with the company also headlining the club’s new Regional Challenge against country teams" (THE ADVERTISER, 7/25).

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